The Inside Racing Podcast
Channel Details
The Inside Racing Podcast
John Robbins: Business strategist, coach and consultant for more than a decade shares his strategies, frameworks, tips and best practices to help you preserve and grow your racing operation. You'll hear from handpicked experts inside and outside the industry as they share their insights, stories and...
Recent Episodes
53 episodes
IRP #52: REWIND - Speedway Marketing Magic with Mike Lysakowski
Are you taking a few minutes this off-season to consider what worked, what didn't and what you could change for 2018?
Take another listen to ma...
IRP #51: State of the Industry - Part Three
How do we make sense of everything impacting our sport? Where do we go from here? What examples show us there is an opportunity to grow and thrive rig...
IRP #50: State of the Industry - Part Two
What internal forces are impacting the racing industry? Is the collective mindset and adaptability helping or hurting the sport? How can the industry...
IRP #49: State of the Industry - Part One
What external forces are impacting the racing industry? How are cultural trends impacting engagement? What does the sponsorship bubble mean for race t...
IRP #48: Mailbag - Sponsorship 101 for Race Teams
How can race teams build their brand? What should a team do to attract the right sponsors? Are there inexpensive ways to build a marketing platform fo...
IRP #47: REWIND - Sponsorship Expert Bryan Kryder Reveals His Secrets for Short Track Promoters
This is part two of my interview with Bryan Kryder
We're taking a minute to focus in on sponsorship before the off-season arrives.
(FIRST...
IRP #46: REWIND - Sponsorship Expert Bryan Kryder On NASCAR, IndyCar and Racing's Economic Impact
As August rolls on, it's time to revisit our great two-part interview with Bryan Kryder.
Now is the time to lay the foundation for your 2018 spo...
IRP #45: More Marketing Magic with Mike Lysakowski
Are you relying too much on your digital presence? Are you still incorporating old school promotion to fill seats? Are you on the same page with other...
IRP #44: Major Event Promotion: Anderson Speedway's Rick Dawson on the Little 500
What does it mean to host one of the biggest events in short track racing? How do you prepare for and execute a major event? How do historic and uniqu...
IRP #43: Racing Promotion - Two Views with Montgomery GM Stan Narrison
What is it like to promote a historic venue? What are the differences in marketing a short track and a touring series? What lessons can you learn from...
IRP #42: REWIND - Entrepreneurial Thinking : Rules for Success in Racing with Expert Mel Abraham
Happy 4th of July! We're revisiting one of our most popular non-racing episodes with Entrepreneurship Expert Mel Abraham.
While we cruise throug...
IRP #41: Jim Hanks on Challenges and Opportunities in Series Promotion
Do racing promoters have common traits? What are the challenges in promoting a touring series? How has short track racing changed over the years? On t...
IRP #40: Lessons Learned in Motorsports Broadcasting with Must See Racing
How does a person end up in the racing business? What decisions cause them to take a different path? How does a vision and clear guiding principles in...
IRP #39: Mailbag: Track vs. Traveling Series Promotion
The latest episode of The Inside Racing Podcast goes back to the mailbag for more listener questions. What are the big differences between promoting a...
IRP #38: REWIND - Sell Like A Pro This Off-Season: Training from Bryan Neale
As the calendar turns to June, it's already time to start thinking about the 2018 season. What better time than now to revisit our interview with sale...
IRP #37: How to Use Instagram and Snapchat with Craig Emsweller
Is your track or series using Instagram or Snapchat? Do you know why they are important? Are you missing out on key demographics and social media oppo...
IRP #36: Early Season Threats and Opportunities
What is on the horizon for the 2017 season? Are there threats that could derail a successful operation? What opportunities exist for this season and b...
IRP #35: 2017 Early Season Trends and Observations
What have we learned from the 2017 racing season so far? Are there early trends that give reasons to be optimistic? What are some of the observations...
IRP #34: Sponsorship Perspectives From A Marketing Executive
Do you ever feel like you don't understand what potential sponsors are looking for? What's important to them? What they want to achieve from their spo...
IRP #33: Speedway Marketing Magic with Mike Lysakowski
Do you know who your customers are? Are you reaching new race fans? Is your content on your website and social media helping or hurting you? On this e...
IRP #32: Listener Questions - Sponsorship, Facebook and Ticketing
The latest episode of The Inside Racing Podcast is all about answering your burning questions. How do you make sure your sponsorship proposals get not...
IRP #31: An Advocate for Racing: Shawn Stewart and the USMA
Have you heard of the United States Motorsports Association (USMA)? It may be one of racing's best kept secrets. Business expert and motorsports profe...
IRP #30: Social Media Secrets with Craig Emsweller
How important is social media? Which social platforms should you be using? What are some of the best practices and strategies to get the most out of y...
IRP #29: REWIND - NHRA's Kasey Coler Shares Fan Experience Secrets
The team behind The Inside Racing Podcast finally went racing this weekend. So we're mixing it up a little. In a nod to our first race at Lucas Oil Ra...
IRP #28: Randy White: Entertainment and Experience Expert on the Future of Leisure
Where are the race fans? What do they want? How do you attract and keep them? Business expert and motorsports professional John Robbins puts the hamme...
IRP #27: Matchbook Creative's Christy Gormal on Marketing and NASCAR's Drive for Diversity Program
What are the latest trends in sports and marketing? Have expectations for drivers changed over time? How has the Drive for Diversity program in NASCAR...
IRP #26: Myrtle Beach Speedway's Mike Neff on the Challenges of Sales and Marketing
Every track and market is a little different. What are the common challenges we all share? What works when it comes to schedule and purse structure? I...
IRP #25: Speed Sport's Ralph Sheheen Reveals Broadcasting Secrets and Media Insights
Are you getting the most from your media partnerships? Do you understand the value of the content available to you at the race track? How are race fan...
IRP #24: Richmond International Raceway's Mike Waddell Strikes Marketing Gold
Do the struggles of the racing industry matter? Why are short tracks so important? How is storytelling critical for marketing, entertainment and sales...
IRP #23: The Inside Racing Podcast: Lessons Learned
What is the single most repeated theme on the podcast so far? What kind of thinking can help you get ahead? What are the most critical lessons to impl...
IRP #22: NHRA's Kasey Coler Shares Fan Experience Secrets
How do you create a compelling fan experience? What do today's fans want? Why is storytelling so important? Business expert and motorsports profession...
IRP #21: Avoiding Accounting Pitfalls with Brent Cox
Are taxes and financial matters the last thing you want to deal with after a long day at the track? Are you constantly worried about compliance? Are y...
IRP #20: Revenue Architect Dave Wakeman on Marketing, Branding and Ticket Sales
What drives fan behavior? Who are your customers? What are the best strategies for marketing to and communicating with your customers? Business expert...
IRP #19: Entrepreneurial Thinking: Rules for Success in Racing with Expert Mel Abraham
So you're a racing entrepreneur. Are you crazy or just a typical business owner? What does it take to win as a business owner? How do you create susta...
IRP #18: The Future of CSR Programs in Racing with Certified Coach Dora Lutz
What is Corporate Social Responsibility? How can it have a positive impact for motorsports? Can and should you implement a CSR program within your rac...
IRP #17: 2017 Motorsports Preview Part Two: Challenges to Consider
What challenges will short tracks face in 2017? As a track owner or promoter what challenges can you control? Are you setting yourself up for financia...
IRP #16: 2017 Motorsports Preview Part One: Trends to Watch
What trends will continue to impact short track racing in 2017? What are the next big things to consider as the 2017 season approaches? How can you ma...
IRP #15: How to Win with The Media: Insights from Public Relations Authority Vanessa Stiles
How can you develop a comprehensive PR and advertising plan? What does it take to get noticed by media and race fans? How can you partner with local a...
IRP #14: Brian Rappe Reveals Cyber Security Threats At The Track
Do you have a cyber security plan? Can your operation recover from a disaster? Do you know what threats are most likely to affect you? Business expert...
IRP #13: Sponsorship Trends and Best Practices With Sports Marketing Veteran Rob Louthain
What are sponsors looking for in a partnership? How is digital advertising driving the need for metrics? Why are custom programs so important in today...