Metrics That Matter
Channel Details
Metrics That Matter
Learn how to make sense of your fundraising data to make better decisions and raise more money with less effort. Join Zach Shefska and Tim Chaten in a bi-weekly podcast about fundraising metrics, data analysis and more.
Recent Episodes
16 episodes
Introducing Dan Doyle and Using the Right Tools for Fundraising (MTM-S02E10)
Zach and Tim interview Dan Doyle, the new Chief Evangelist at Fundraising Report Card. Learn about Dan’s background, why FRC is such a powerful tool f...
Giving Tuesday (MTM-S02E09)
Learn how to stand out and be novel on Giving Tuesday in this episode of Metrics That Matter.
Learn more about FundraisingReportCard by visit ww...
The Plan for Fundraising Success (MTM-S02E08)
Achieve fundraising success by creating a plan. Zach and Tim discuss the components of a successful plan and how to create one for your organization.<...
Do You Really Want Every Donation (MTM-S02E07)
Zach and Tim discuss the Pearson Family Members Foundation vs. The University of Chicago lawsuit and when you should turn down a major gift.
Rea...
Apps, Services, and Tools For Nonprofits (MTM-S02E06)
Zach and Tim discuss some of their favorite apps, services, and tools.
The show notes with links to all of these tools are available at www.fund...
What Data Can Be Ignored and Does the Approach Change for Small and Big Nonprofits (MTM-S02E05)
Zach and Tim answer questions on what data can be ignored and how the approach changes for a larger nonprofit.
Have your question answered on th...
Handling Negative Metrics, The One Metric To Track, and In Tribute Donation Metrics (MTM-S02E04)
Zach and Tim answer questions about handling negative metrics, what the one monthly or weekly metric every fundraiser should monitor is, and benchmark...
Advice for Small NonProfits, Data Outliers, and Getting Your Team Onboard (MTM-S02-E03)
Learn what database a small nonprofit should use, how to deal with data outliers, and how to get your team onboard with making data-driven decisions.<...
Healthy Growth, Database Management, and Major Gifts (MTM-S02E02)
Zach and Tim respond to three listener questions that include: what is a healthy percentage of donor increase year to year, when should you add a dono...
Your Questions: (575) 815-4573 (MTM-S02E01)
Season 2 is here and for this season Zach and Tim will be answering your questions. You can call in to leave a voicemail at (575) 815-4573 or write in...
Applying Concepts with Direct Mail Metrics (MTM-S01E06)
Learn how to apply the concepts discussed in season 1 of the podcast by using the example of a direct mail campaign.
Download the Metrics That M...
Beyond the Basics with Donor Retention (MTM-S01E05)
Learn just how important donor retention is and how to make smarter decisions to improve retention and donation revenue.
Download the Metrics Th...
Measuring Fundraising ROI with Donor Lifetime Value (MTM-S01E04)
Learn how to make better fundraising decisions by measuring ROI and donor lifetime value. Download the Metrics That Matter eBook at www.fundraisingrep...
Diving in with Donor Acquisition Cost (MTM-S01E03)
Learn why Donor Acquisition Cost is so important, how to gather this data, and how to use this data to make better decisions.
Mentioned in this...
Fundraising Metrics 101 (MTM-S01E02)
Learn about the top fundraising metrics, why they are important, and what questions you should be asking that these metrics can help answer. Download...
Introducing Metrics That Matter (MTM-S01E01)
Discover what this new podcast is all about, learn what data-driven fundraising is, how to build a data-driven culture, the basic metrics you'll need...