The CPG Guys
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The CPG Guys
CPG industry icon Sri Rajagopalan (Papa Raj) & consumer loyalty guru Peter V.S. Bond explore today’s consumer, brand management, retail media and the in store model. Today’s environment is transforming fast with technologies like Artificial Intelligence and a social media engaged consumer. Our g...
Recent Episodes
644 episodes
NielsenIQ NA President Liz Buchanan - Live from C360
The CPG Guys are joined in this episode by Liz Buchanan, President, North America at NielsenIQ, the world’s leading consumer intelligence company, del...
Retail Media Breakfast Club's Kiri Masters - A Tale of Two Cannes (Lions)
The CPG Guys are joined in this episode by Kiri Masters, Founder & Host of the Retail Media Breakfast Club Podcast.
This episode was recorded in...
Commerce Riff with Sri & PVSB - June 30, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
CPG Guys Website: http:...
Mondelēz International's VP of Brand Oreo Matt Foley Talks BTS Brand Collaboration
The CPG Guys are joined in this episode by Matt Foley, VP of Brand Oreo at Mondelez International, an American multinational confectionery, food, and...
Dollar General CMO Tony Rogers: CPGGUYS SPECIAL EPISODE 600
The CPG Guys are joined on its 600th episode by Tony Rogers, CMO of Dollar General which serves as America’s neighborhood general store. Founded in 19...
Commerce Riff with Sri & PVSB - June 16, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
CPG Guys Website: http:...
Newell Brands CEO Chris Peterson: Organization Transformation Through AI
The CPG Guys are joined in this episode by Chris Peterson, President, CEO & Board Member of Newell Brands, a major American global consumer and commer...
WK Kellogg Chief Growth Officer Doug VandeVelde On Transforming From Breakfast to Functional Wellness Focus
The CPG Guys are joined in this episode by Doug VandeVelde, Chief Growth Officer at WK Kellogg Co, manufacturer of an iconic brand portfolio including...
Commerce Riff with Sri & PVSB - June 8, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
CPG Guys Website: http:...
Unilever CCO Matt Gregory: Omnichannel Customer Growth Strategy
The CPG Guys are joined in this episode by Matt Gregory, EVP & Chief Customer Officer North America at Unilever.
Follow Matt on LinkedIn at: htt...
Commerce Riff with Sri & PVSB - June 2, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
CPG Guys Website: http:...
Thriving Independence in Challenging Retail Times with Care Pharmacies' Mike Wysong
The CPG Guys are joined in this episode by Mike Wysong, CEO of CARE Pharmacies, Inc., a growing pharmacy network having served communities like your...
Avoiding the Validation Trap with Conagra Brands' Bob Nolan
The CPG Guys are joined in this episode by Bob Nolan, SVP of Growth Science at Conagra Brands. Conagra’s portfolio of iconic and emerging food brands...
Commerce Riff with Sri & PVSB - May 26, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
CPG Guys Website: http:...
Crossover Podcast Episode - Wendy Liebmann & Future Shop
This is a crossover episode with Wendy Liebmann, CEO and Chief Shopper at WSL Strategic and host of the Future Shop podcast.
Follow Wendy on Lin...
Insights Driving Superior Outcomes with Haleon's Sammi Zola & Pete Fox plus Kroger Precision Marketing's Andrew Butz
The CPG Guys are joined in this episode by Sammi Zola and Pete Fox from Haleon plus Andrew Butz from Kroger Precision Marketing.
This episode wa...
Commerce Riff with Sri & PVSB - May 19, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
CPG Guys Website: http:...
Partners in Driving Brand Growth with Kroger Precision Marketing's Barbara Connors & Brian Dowey
The CPG Guys are joined in this episode by Barbara Connors VP of Strategy & Activation and Brian Downey, Senior Director at Kroger Precision Marketing...
Amazon Upfront 2026 Recap
The CPG Guys recap their attendance at the 2026 Amazon Upfront event which took place in New York City at the Beacon Theatre on May 11.
CPG Guys...
Commerce Riff with Sri & PVSB - May 12, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
CPG Guys Website: http:...
Purpose-Driven Growth with MadTree Brewing's John FitzGerald
The CPG Guys are joined in this episode by John FitzGerald, Sr Director of Growth at Mad Tree Brewing Company. Founded in 2013, MadTree is an award-wi...
Total Market Measurement with NielsenIQ's Kim Cox & Richard Pereira
The CPG Guys are joined in this episode by Kim Cox, Managing Director NA Omnichannel Intelligence Solutions & Richard Pereira, Regional Product Leader...
Commerce Riff with Sri & PVSB - May 5, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
CPG Guys Website: http:...
Driving Full Funnel Brand Equity Through Tubi with PepsiCo's Caitlin Winsor and Tubi's Chris Grillo
The CPG Guys are joined in this episode by Caitlin Winsor Senior Director of Media, Strategy & Investment at PepsiCo and Chris Grillo Vice President o...
Commerce Riff with Sri & PVSB - April 28, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
CPG Guys Website: http:...
Closing the CPG Gender Gap with The Female Quotient's Shelley Zalis
The CPG Guys are joined in this episode by Shelley Zalis, Founder & CEO of The Female Quotient. Founded in 2007, The Female Quotient (The FQ) is an eq...
Discovery-Led Commerce with TikTok's Patrick Nommensen
The CPG Guys are joined in the episode by Patrick Nommensen, Head, Strategic Initiatives, AMS & Europe, E-Commerce at TikTok.
This episode was r...
Commerce Riff with Sri & PVSB - April 21, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
CPG Guys Website: http:...
Phygital Commerce Media with Liquid Death's Benoit Vatere
The CPG Guys are joined in the episode by Benoit Vatere, Chief Media Officer for Liquid Death. As one of the fastest growing non-alcoholic beverage br...
The State of Venture Capital & Private Equity with In/Organic Podcast's Christian Hassold
The CPG Guys are joined in this episode by Christian Hasshold, host of the In/Organic Podcast and Managing Partner of Resilient Edge M&A Advisors.
Commer Riff with Sri & PVSB - April 14, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
CPG Guys Website: http:...
Winning in Social Commerce with Gildan's Jason O'Toole & Katie Tripodi
The CPG Guys are joined in this episode by Jason O’Toole, Head of Connected Commerce & Media, and Katie Tripodi, Director of US Digital Merchandising...
Key Themes at SXSW 2026 with Omnicom's Greg Brown
The CPG Guys are joined in this episode by Greg Brown, SVP of Innovation for the DAS Group of Agencies at Omnicom. Greg joins to share key themes comi...
Commerce Riff with Sri & PVSB - April 7, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
CPG Guys Website: http:...
Local Brand Building at Scale with Ace Hardware's Kim Lefko
The CPG Guys are joined in this episode by Kim Lefko, SVP and Chief Marketing Officer at Ace Hardware, which has over 5,000 stores around the world wi...
The Future of Grocery: Introducing GroceryLab with FMI's Doug Baker
The CPG Guys are joined in this episode by Doug Baker, VP of Industry Relations at the Food Marketing Institute. As the food industry association, FMI...
Commerce Riff with Sri & PVSB - March 31, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
CPG Guys Website: http:...
Advertising in Everyday Moments with DoorDash's Vassili Samolis
The CPG Guys are joined in this episode by Vassili Samolis, Head of Ad Product at DoorDash, one of the world's leading local commerce platforms that h...
Commerce Riff with Sri & PVSB - March 24, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
CPG Guys Website: http:...
Expanding What's Possible for Retail Execution with FORM's David Gottlieb & Jeff Wrona
The CPG Guys are joined in this episode by David Gottlieb, Chief Revenue officer and Jeff Wrona, VP Product, Image Recognition for FORM, the makers of...