99 Problems But Gen Z Ain't One
Channel Details
99 Problems But Gen Z Ain't One
99PGenZ is a podcast that aims to give a fresh perspective on the macro and micro martech trends of the moment. Challenging assumed industry wisdom and giving young professionals a voice to discuss what matters most to them. Every week a new episode is broadcast across a variety of platforms for our...
Recent Episodes
45 episodes
Marketing mercenaries: The dangers of using follower bots on your social media
This week the team explores the affects of social media bots, explaining why the inflation of likes and followers only provides short term satisfactio...
Engagement baiting: Why is LinkedIn such a confused social media platform?
In this podcast the team discusses how content found on LinkedIn has evolved to exploit the platform's engagement algorithms to benefit personal agend...
The rise of the virtual marketing agency
In our latest podcast we discuss the affects of the COVID-19 pandemic on the typical agency business model and the likelihood that adjustments will be...
How authentic is your corporate social responsibly policy?
The modern consumer look towards businesses to offering more than just a product or service - it is now a requirement that businesses establish and ho...
Jumping on the bandwagon: Is TikTok the next B2B social media platform?
In this podcast the team explore the potential of a new social media platform and how to recognise if a media channel is appropriate for your business...
How marketing automation impacts your business
This week the team explores marketing automation and how to implement the practice within your own business to enable a shortened sales funnel and dev...
Introduction to 99 Problems but Gen Z ain't one
99PGenZ is a podcast that aims to give a fresh perspective on the macro and micro martech trends of the moment. Challenging assumed industry wisdom an...
What are tribes and why should you be targeting them?
Nowadays with the vast expansion of the internet it is common to find a close-knit community founded around almost any aspect of life. The members of...
Are blogs still a relevant form of content in the modern online market?
Blogs are one of the oldest forms of content found on the internet, but how do they stand against the test of time? As technology advances so do our b...
How to design an effective email marketing campaign
Nothing is worse than receiving a plain text email promoting the 'latest and greatest' from someone on your marketing list. This podcast will guide yo...
Podcasts - The fastest growing form of business content
In this episode of the podcast the team look into the topic of podcasts and how they have become the newest way for businesses and brands to deliver c...
How to challenge low office morale
This episode of the 99pgenz podcast the team discuss the issue of low office morale, talking about personal experiences, challenges and solutions with...
The benefits of SEO
Have you ever wished your website ranked higher in a Google search? This episode the team cover the topic of Search Engine Optimisation (SEO) and why...
Gamification in marketing: just another trend?
This week the team discuss the growing trend of gamification within the marketing landscape. Capitalising on popular aspects of gaming, marketers are...
What are Generation Z's attitudes towards Brexit? A political discussion
It was only a matter of time before the podcast covered the infamous political event, Brexit! Join the discussion held between our generation z team a...
Digital detox: revisited
With much debate existing around this topic our team revisit one of our most popular episodes. Revisiting ideas we explored previously to investigate...
The price of pink: does sexism still exist in marketing?
From razors to clothes and childrens' toys, products marketed to women are on average more expensive than their more masculine counterparts. This phen...
The importance of UX
Join the team as they discuss the impact of both a good and bad user experience as customers explore your companies website. Learn the difference betw...
Life after likes: The impact of Instagram's latest update
Beginning in July 2019, Instagram has been trailing the removal of the ‘like’ function from their platform, with the stated goal of diminishing the ‘p...
Getting personal: icon marketing
The rise of the social media influencer has made us all familiar with the concept of ‘personal brands’, but more recently the idea has also been adopt...
How to avoid boring business social media
While marketing your company may be a serious business, having an overly corporate presence on social media can seriously harm your chances of standin...
When to send a company email: a guide to internal communications
You've got mail! Whether you love them or loathe them, emails are an inescapable part of working in most businesses, even with the rise of newer, more...
The pursuit of happiness: how important is happiness in the workplace?
How are you celebrating International Happiness Week? Join the 99PGenZ team, joined by special guests, Matt Smith and Chris Grimes of BDB as they disc...
Made-to-measure marketing: ABM
Why have a ‘one size fits all’ marketing campaign when you can have something custom-built for your business’ specific needs? This is the core princip...
Social media for dummies
This week the team address how businesses behave on social media, exploring the relevant platforms, their audiences and what content to produce. Learn...
Sourcing your marketing - Who you gonna call?
In-house? Specialist agency? Freelancers? In today’s busy and diverse B2B landscape, there are a variety of paths companies can use to reach their mar...
How To Prepare For A B2B Exhibtion
In today's podcast, the 99PGenZ team take a look at event marketing, and the role it plays in B2B business. What are the pros and cons of this channel...
Marketers With Benefits: Nurturing client relationships
From clearly defined deliverables to personalised care packages: building strong relationships with clients is a vital part of any marketing agency’s...
Why Social Advertising Is Getting More Expensive
As one of the quickest and most effective ways to connect with a target audience, social ads are frequently used by B2B marketers to help drive produc...
Chatbots: How conversational marketing is revolutionizing B2B marketing
On The Internet, Nobody Knows You're A Chatbot - Join the 99PGenZ team as they discuss the ins and outs of conversational marketing, recently populari...
And That's A Wrap: Why video is the king of content
Video has emerged as the medium of choice for B2B content marketers, as they integrate video into lead generation campaigns and seek to creatively eng...
How safe is your data? The importance of GDPR compliance
Terms & Conditions Apply - How safe are your servers? With cybercrime, data leaks and internet-based identity fraud on the rise, it is imperative that...
Snapchat Is Dead: The life cycle of an app
How long, on average, does an app last? It’s common knowledge that the average lifecycle of an app is short and that the success rate is significantly...
Discount Code In Bio: Influencers within B2B marketing
Are ‘micro-influencers’ the future of social media marketing? No longer are marketing teams defining the value of influencers by their likes and follo...
Once Upon A Time: Storytelling as a marketing trend
Everybody loves a good story, and narratives are at the core of everything we do as marketeers. The concept of storytelling as a method of conveying a...
What is millennial burnout?
As 'millennial burnout' becomes more frequent within the workplace, could the answer be a 'growth mindset'? Recent studies have found that it could be...
IGTV Is The Future Of Video
Vertical video has seen massive growth in the past year with social media encouraging the user to take to the screen and share more of their experienc...
How can voice technology be used in marketing?
The world we live in is constantly being shaped by the advance of technology and how we use it, but how B2B markets reacting to these changes? In this...
Like, Comment and Subscribe
As the second largest search engine in the world, YouTube offers enormous potential for connecting with customers on a human level. So, why are B2B bu...
Mental health in the workplace: Less Taboo, More Can-Do!
With mental health becoming a more discussed topic within the workplace, its time to explore the causes and techniques to help recognise and manage m...