AuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for Authors
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AuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for Authors
AuthorMBA features one-on-one conversations with today's brightest authors who excel at the business of books. Conversations feature insights into successful business models, revenue streams, publishing strategies, marketing know-how, author platform dos and don'ts, content essentials, career decisi...
Recent Episodes
47 episodes
How a Big-League CEO Is Launching An Author Career
Joining me today is veteran CEO Jane Miller. Jane has a distinguished career as a President and CEO for major brands. She was Present of a $1 billion...
Lessons in Building a Sustainable Book-Based Business
The parallels between creating books and building businesses are strong and made stronger thanks to Samir Rath. Samir isn’t only a seasoned startup fo...
Inside the Mind of a Senior Editor at Penguin Random House
Joining me today is none other than Niki Papadopoulos, senior editor at Penguin Random House. I’m so honored to have Niki on the show to talk about li...
The Business Decision Behind a Choosing Fiction Over Non-Fiction
When a successful entrepreneur and startup advisor wants to distill his experience into a book to educate others, surely he is going to choose to writ...
Jeremiah Gardner on Work & Life After Raising $22,995 For His Book
Startup expert and author Jeremiah Gardner returns to talk about the aftermath of his success crowdfunding campaign for The Lean Brand. With over $23,...
Can the Advice of a Chess Grandmaster Make You a Wiser Author?
Douglas Goldstein is the co-author of Rich as a King: How the Wisdom of Chess Can Make You a Grandmaster of Investing. Built around the application of...
The 'Magic Formula' for Book Success Isn't What You Think It Is
If you’re an author entrepreneur or work in the business of books, then you’ve probably learned that there is no magic formula for success. A no-name...
This Tech Author Breaks Down the ROI Numbers on Book Publishing
Jason Gilmore is an accomplished programmer who has been writing tech books for years. He's landed traditional book deals as well as published and sol...
What a Venture Capitalist is Doing to Give Power Back to Authors
Although the publishing industry is ripe for innovation, figuring out how to tear down the old norms and build a thriving publishing startup company i...
Terry Starbucker's Journey to Overcome Publishing Disappointment
How do you handle the emotions when your dream of being traditionally published doesn't come true? And what do you do with the manuscript you've worke...
Simplifilm Founders Pull Back the Curtain on Blockbuster Book Marketing
Chris Johnson and Jason Moore aren't authors, but they help some of the biggest authors launch their books with a BANG! From Seth Godin to Arianna Huf...
C.C. Chapman On the Not Always Glamours Life as a Professional Author
C.C. Chapman has been working in the realm of content for a while now. He first seized the opportunity of emerging web 2.0 platforms to catapult his w...
Jason (SurfrApp) Sadler on His Wild Book Promotion Model
By today's standards, "build marketing into your book" has become common business advice for authors. There are, of course, a bajillion ways to go abo...
David Burkus Shares How He Broke Into the Author/Publishing Business
More and more professionals these days are changing not only jobs but entire careers. That said, going from a pharmaceutical sales professional to a p...
Jeremiah Gardner Teaches Lean Brand Development for Authors
Brands don't only pertain to apparel companies like Nike, electronic manufacturers like Apple, tech companies like Twitter, or entertainment companies...
Richard Sheridan Discusses His Unexpected 'Book Effect'
Business can be stressful, especially as an entrepreneur, right? Of course it can, and often is. But for Richard Sheridan, his life as a software entr...
Ryan Holiday on Overcoming Adversity and Growth Hacking for Authors
When big league authors like Tim Ferriss of 'The 4-Hour Workweek' fame need help with their book projects, they call Ryan Holiday. Ryan is particularl...
Benny Lewis Explains Why Foreign Book Markets Are So Important
Benny Lewis is a first-time author, but you wouldn't know it from the resounding success of his first book, Fluent In 3 Months. The book became an int...
Shawn Murphy on Becoming an Author as a Businessman
Shawn Murphy is devoted to the idea of infusing greater joy and responsibility into the modern workplace. He is turning to the world of books and publ...
Joshua Fields Millburn on Building a Book Business from Scratch
Joshua Fields Millburn quit his comfortable corporate job in his thirties to pursue what he truly loved—writing books. In the few years since Joshua e...
Colin Wright on Publishing Startups and Business Skills for Authors
Colin Wright is a successful author and entrepreneur whose worldly travels inform and inspire his creative projects. Experienced in both creative non-...
Bob Burg Returns to Teach Us How to Persuade Others More Effectively
Bob Burg is back to talk about what author entrepreneurs can learn from his new book, Adversaries into Allies: Win People Over Without Manipulation or...
Mignon Fogarty Opens Up About Crowdfunding for Authors
Mignon Fogarty—better known as Grammar Girl—is diversifying her career and business with a new crowdfunding project, Peeve Wars. Peeve Wars is a fun g...
Paul Jarvis on His Adventures Writing, Publishing, and Selling Books
Paul Jarvis is well known for his phenomenal design career. He's also become known for his personable, passionate, and sharp writing. From several pop...
Michael Hyatt on How to Build a Successful Author Platform
Michael Hyatt literally wrote the book on how to build platforms that attract readers, delight fans, and accelerate careers and businesses. His bookPl...
Charlie Hoehn Describes How to Best Deal with Career Anxiety
Charlie Hoehn has been at the center of some of the most amazing and successful book projects of the modern era, including both the 4-Hour Bodyand 4-H...
Nir Eyal and Ryan Hoover Explain How to Create Habit-Forming Products
Nir Eyal and Ryan Hoover have written the definitive book about how to craft a habit-forming product. The book—Hooked: A Guide to Building Habit-Formi...
Chris Ducker Shares Book Campaign Insights in Real-Time
Chris Ducker is a seasoned entrepreneur who has developed an authority online for building and leading virtual teams. To propel his author career forw...
Scott Bales Reveals How His Crowdfunding Book Campaign Works
Scott Bales is an accomplished technology thought leader specializing in mobile commerce, user experience, and direct-to-consumer campaigns. He's brin...
Derek Sivers Talks Publishing Teams and Experimental Business Models
Derek Sivers is one of the most imaginative and emphatic entrepreneurs you'll ever meet. He's enjoyed great business and book success due to these qua...
Josh Kaufman Unloads Priceless Business Advice for Authors
Josh Kaufman may be the smartest business-minded author alive today. His first two books—Personal MBA and The First 20 Hours—have been enormous succe...
Sean Platt Shares His Successful Publishing Strategy
Sean Platt is the co-author of several engrossing fiction series including Yesterday's Gone, The Beam, and Z 2134. More than just a fiction writer, ho...
The Future of Publishing Panel
This is a special edition of the AuthorMBA podcast made possible by Yi Shun Lai of the Whidbey Master of Fine Arts program at the Northwest Institute...
Pam Slim Describes the Importance of a Body of Work
Pam Slim's remarkable career as a writer, author, speaker, and business coach emerged from a successful enterprise career. What she soon discovered—an...
Jason Fried Discusses the Role of Books in Businesses
Jason Fried is one of my favorite authors and entrepreneurs. Not only is he the NYT best-selling author of REWORK—my all-time fave business book—but h...
Dan Pink Talks Business Imperatives for Modern Authors
Dan Pink—NYT best-selling author and one of my heroes—joins me to talk about the business imperatives that face today's authors. Dan starts by sharing...
CJ Lyons Shares How to Make Publishing Relationships Work
CJ Lyons is the New York Times and USA Today bestselling author of 20 novels. She writes fictional “thrillers with heart,” which her fans love to the...
Jocelyn K. Glei Reveals How to Craft Successful Multi-Author Books
As editor-in-chief of 99U, Jocelyn K. Glei specializes in collaborating with top-tier writers on amazing work. From this vantage point, she leads the...
Bob Mayer Breaks Down the Mechanics of Next-Gen Publishing
Bob Mayer—a NYT best-selling author and micro-publisher—discusses the forces at play in publishing today such as building your own team, keeping your...
Clive Thompson Discusses Technology in Publishing and Books
Clive Thompson knows a lot about how technology is impacting the way we think, write, publish books, and grow audiences. An accomplished journalist an...